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Managing the day-to-day responsibilities of your channel reseller program is a challenge! You are constantly multi-tasking sales opportunities, reseller issues, financial predicaments, staffing challenges, technology headaches, and countless other obstacles. There are so many distractions and growth detractors, it’s easy to lose focus.
Are you focusing on the right priorities? Wouldn’t it be great if there was a simple way to quickly assess the major components of your program, and zero in on the areas that require immediate attention?
Actually there is a very simple exercise to assess the health of your channel reseller program. Read on.
1 Simple Tool, 8 Areas of Competency, 1 Scorecard
LionShark’s Rapid Assessment Scorecard may be the answer you’re looking for. Here’s how it works:
- Access the free online tool on the LionShark website.
- Complete the 8 simple questions with multiple-choice answers.
- Receive a customized emailed scorecard communicating your score out of a possible 40 points.
- As an option, schedule a free Strategy Session to discuss your results.
1 Easy Exercise to Assess the Health of Your Channel Reseller Program
Here are the steps to performing this super-simple health check on your channel reseller program:
1. Access the Free Online Tool on the LionShark Website
When visiting the LionShark Business Performance Consultants website, you can find the Rapid Assessment Tool for ISVs here.
The tool is a light version of LionShark’s eight/elements of Success Methodology, which assesses 8 areas of competency of an effective channel reseller program.
The tool takes 3 minutes to complete and can quickly tell you the areas where your program is already in a strong position, but more importantly, the areas where there may be deficiencies.
2. Complete the Multiple-Choice Quiz
There will be a series of 8 questions with multiple-choice answers. It’s very easy and intuitive, with answers that should be readily available to you. The 8 areas of competency that the quiz covers are:
- Channel Strategy
- Direct Channel vs. Distribution
- Ideal MSP/Reseller Profile
- Pricing and Margin Model
- Channel Conflict with Direct Sellers
- MSP/Reseller Onboarding Process
- Prioritization of Marketing and Incentives
- Performance Metrics
3. Receive Your Emailed Scorecard
Upon completion, you will receive an automated emailed scorecard communicating your total score out of a possible 40 points. Each question has a score ranging from 0 points to 5 points.
From these results, you will quickly understand the areas where your program is already performing well. You will also quickly understand the areas of your program that require immediate attention in order to improve performance.
You can then use this information to prioritize your efforts to optimize your company.
4. Schedule a Free Strategy Session to Discuss Your Results (Optional)
For some deeper insight and to gain advice at no charge from a seasoned professional, you can schedule a free strategy session to review the results of the Rapid Assessment. At this session, you will also be able to determine if a professional engagement makes sense.
Conclusion
Most IT channel leaders struggle to stay on top of every facet of their business. Utilizing tools to help assess and prioritize is an easy way to improve the day-to-day management of your channel reseller program.
CLICK HERE to access LionShark’s Free Rapid Assessment for ISVs. Best of luck with the results!
