NOTE: Click here if you prefer a video version of this article
I know it can be a grind out there. Every day is a battle. Trying to win new resellers, new customers, outmaneuver your competitors, get ahead. But maybe you’ve forgotten about one important point, something that should make things a little easier. Everyone wants you to win. Everyone wants you to win.
Your employees have chosen to work for your company because they believe in you and they believe in the promise. And they’re expecting a sensational career experience.
Your vendor partners have chosen to do business with you. They’ve put their faith in you to succeed. You now represent THEIR brand and they are cheering for you to deliver results.
Your family wants you to win. Sure they’ll have your back even if you struggle but when you win, it’s that much sweeter for them. And for your friends.
All of your customers want you to win. So do your resellers. They’ve chosen to do business with you and they’ve taken a big risk. With their business and their bank accounts. They want you to succeed because they love success stories and they want both of you to thrive.
Not to mention your personal reputation is on the line. No one starts a business to be mediocre. You’re leading this business to be exceptional! You’ve investing in this business and people are associating you with the outcome.
So all you need to do is build that great company. One that delivers on the promise. One that has a rock-solid foundation across every facet of the business. Because that’s what it will take. And once you achieve that, it will be a great experience for your employees. For your partners and your family and friends. For your customers and your resellers. Do it because everyone wants you to win.
Let LionShark help you build that great company. Over the coming weeks and months I’m going to show you how to build an exceptional channel reseller program. I’m going to share free advice and guidance via emails and videos from my experience over the years working for big tech vendors, running my own MSP business, and leading a cloud computing division for a global IT distributor. Trust our experience – it’s 30 years in the making. When you’re ready for a deeper discussion, invite me to a meeting. I’d love to sit down with you and discuss your business, all day long if you want. Let me know when you’re ready and we’ll jump in.
Until then keep fighting the fight because the people you care about most…are counting on you.
For more information on how to build a solid channel reseller program that will deliver on the promise, watch this video.
